The Persistent Team 

Randall Y.C. Sie


The Netherlands/Singapore PR

I am grateful for the experiences I gathered in a wide variety of industries and roles. Together, they craft my passion for the trinity of Startups, Innovation and Education (SIE - convenient!)


Armed with Dutch modesty (“Act normal, that’s crazy enough”) and a spirit of entrepreneurship I look forward to working on meaningful projects that create win-win-win propositions.

I strongly believe in a customer-focused mindset in whatever I do. Whether it is B2B, B2C or Randall-2-Student, the focus is always on identifying the unique needs and enabling growth with a customized and personal touch.

My career spans strategy & management consulting, innovation management, academia (teaching) and startup cofounding and mentorship.

I now run Persistensie a strategy and innovation consultancy where I help clients uncover new value for their businesses and reshape how companies engage with their customers to innovate.

Professional Certifications

  • Accredited Mediator (Singapore Mediation Centre 2020, SIMI Level 1 2021)

  • Advanced Certificate in Learning and Performance (WSQ ACLP, 2021)

Adjunct Lecturer

Institute for Engineering Leadership,
Faculty of Engineering,
National University of Singapore

Startup Engagements (Selection)

Co-founder & Consulting Engagements

Mentorship Engagements (Selection)

Early stage and growth startups, deeptech & digital


  • Pays it Forward - Singapore Fintech Festival 

  • IES-INCA- Institute for Engineers Singapore

  • Nanyang Technological University - NTUitive

  • 500 Startups

  • Action Community for Entrepreneurs (BACEcamp)

Panel Evaluator

Monetary Association Singapore (MAS)

Financial Sector FSTI - POC

Our Values

Customer first

Keep the customer top of mind in all we do.

Strive for customer empathy and immersion over data and hearsay.

Listen more, talk less.

One Team

Inclusive and transparent in what I do and how I work with you.

Accept that good decisions can come from anywhere and anyone.


Check egos at the door.

Bring our A-Game 

Respect; for all and under all circumstances.

Trust; through open, direct and honest communication with everyone.

Integrity; doing the right things, at all times, even if no one is watching.

Our Partners

When required, we will collaborate with trust-worthy partners to deliver the best results.