New ideas or ventures present opportunity, but also extreme uncertainty. Our specialists assist organizations in designing practical customer validation methods to de-risk the idea.
Ideas are cheap, execution matters
Apart from validating the Customer Desirability, Technology Feasibility and Business Viability of the value proposition, our specialists also ensure the Team's Ability to capture and deliver the value to customers.
Our specialists have experience as founders, instructors and mentors in various Acceleration, Incubation and Venture Building programs globally.
We are able to support organizations in obtaining grants and subsidies through our accreditation as Certified Singapore Management Consultants (link)
Ideation, Validation, Experimentation
Customer-problem discovery and validation
Market research (Primary & Secondary research)
Business model generation and validation
Critical assumptions prioritization & mapping
Prioritize, design & run customer experiments
Pitch creation and coaching
Deep-Tech Startups/Research Teams
Technology translation (Technology to Customer Value)
Product development roadmap
The Value Approach
An idea evolves into a value proposition when one validates:
1. The desirability by a customer
2. The feasibility to create it
3. The viability of the business
And most importantly, the
4. The teams ability to deliver on 1,2,3 successfully
All our engagements ensure the implementation of the approach by focusing mindsets and cultures on the 4 criteria.